The ability for customers to personalise their order is an added value offering that helps businesses differentiate themselves, enhance customer satisfaction, and ultimately drive sales. Here’s our take on why:
Media releases
07/01/2025
Stand out with product personalisation
Product personalisation could be the key that helps you stand out from your competitors, especially during the upcoming end of year sales season.
1. Enhanced customer experience
Personalised products create a unique shopping experience that resonates with customers. Services such as custom designs, engraving, or product configurations allows customers to feel special and valued, resulting in a more memorable experience with your brand.
2. Stand out in the crowd
In a crowded marketplace, personalisation sets you apart from generic offerings. Sellers who can offer tailored solutions stand out from competitors that offer only standardised products, meaning your business gets a greater share of customer spend.
3. Boost perceived value
Customers often see personalised products as more valuable and unique, making them willing to pay a premium. As a result, e-commerce sellers can charge more for customisation, which help can boost profit margins.
4. Increased customer retention
Personalisation encourages deeper relationships between the customer and the brand because of high perceived value and reduced product churn. This not only leads to higher customer value but could also help reduce product returns and waste.
5. Empower your customers
Customers enjoy having control over the design or features of a product. The feeling of having co-created something increases their attachment to your product and brand, encouraging them to invest in your unique products.