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Selling ethical goods in the age of Amazon

Selling ethical goods in the age of Amazon can be difficult but in the landscape where Amazon sells most things at a mere percentage of the costs of your ethical goods, the value is more than the price tag. You are selling an aspirational lifestyle. Creating brand awareness is key, particularly for new businesses.   This can be achieved more easily now through targeted advertising using Facebook and other platforms.  

When selling in a niche market, reach out to  relevant and influential online publications (i.e. The Good Trade –  and heavily trafficked fair trade/ethical website) that frequently feature lists of top picks for ethical goods.  Try interact with other influencers using Twitter (it cuts through time delays and is a key tool in creating relationships with influencers).  Instagram is is a great platform for products in fashion, photography, lifestyle, apparel, home goods and premium goods etc.  

One of the biggest challenges of selling fair trade and ethical products online is to assume that customers don’t know your story and brands are created by telling stories.  If they are not aware of your story, it’s difficult to sell a higher value product to them.  Differentiation is key.  

It goes without saying that before you go online make sure your product will live up to the expectations when it arrives in reality.  Your product can be supported with top quality packaging so when the product arrives  at the customers destination there expectations at meet.   Make sure the customer is aware of your  story.  A nice way to do this is to include a personalised post card within the packaging which explains what the product is all about.

Reputations are ruined when a company veers from their initial beliefs so set your standards and don’t change them.  Make sure you have a transparent supply chain.  

Whilst moving to Amazon might seem like a good idea, remember that they do cannibalise sales by developing popular products themselves.  It’s not about the brand story, it’s about you fitting into their business model.  

Don’t under price….

Make sure to differentiate the benefits 

Ethical goods are in demand.  You are dealing with mindful shoppers, who care about the story behind the product.  A really nice example of an ethical business was Ethical Ocean, whose original website stated that they carefully screen sellers and products before allowing them to be sold via the website.   This mindset continued into product descriptions.  These went well beyond describing materials and dimensions.  They told the  full story behind the product.   Shoppers could even customise their search criteria based on cause.   These are all things to consider when building your own online experience for ethical shoppers.

Another great current example is ten thousand villages.  When you first visit the website, they load a subscription offer asking you to ‘join the movement’ – remember it’s about more than the product, it’s a lifestyle choice. 

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Feel free to call us on + 353 (0)51 379 755 if you'd like to ask us about our services.

We are specialists in luxury, fair trade, ethical and premium value products.  Our customised services are designed to reduce costs, increase productivity and improve your customers experience . Our team brings your brand to life.

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Global Fulfilment services

Eurobase is an e-fulfilment service business that enables ecommerce companies to deliver fast, cost effective and personalised order fulfilment to customers in Europe, while ensuring EU tax, VAT and regulatory compliance.

Our e-fulfilment service enables your e-commerce business to reduce  logistics costs and delivery lead times through batch warehousing and distribution to your sales channel partners and customers. We integrate with your order processing systems, manage your European stock levels and provide localised customer support to deliver a seamless service to your customers.

eurobase ecommerce fulfillment in europe favicon

Global Fulfilment services

Eurobase is an e-fulfilment service business that enables ecommerce companies to deliver fast, cost effective and personalised order fulfilment to customers in Europe, while ensuring EU tax, VAT and regulatory compliance.

Our e-fulfilment service enables your e-commerce business to reduce  logistics costs and delivery lead times through batch warehousing and distribution to your sales channel partners and customers. We integrate with your order processing systems, manage your European stock levels and provide localised customer support to deliver a seamless service to your customers.

Your STRATEGIC SUPPLY CHAIN, ORDER FULFILMENT PARTNER

Your STRATEGIC SUPPLY CHAIN, ORDER FULFILMENT PARTNER

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We should talk!

WE SHIP THOUSANDS OF ORDERS PER WEEK TO CONSUMERS AND BUSINESSES THROUGHOUT THE UK AND EUROPE SO IF YOU’RE LOOKING FOR A STRATEGIC OPERATIONAL PARTNER THAT WILL HELP YOU GROW, FULFIL ORDERS, AND BUILD YOUR BRAND – WE SHOULD TALK.

eurobase ecommerce fulfillment in europe favicon

We should talk!

WE SHIP THOUSANDS OF ORDERS PER WEEK TO CONSUMERS AND BUSINESSES THROUGHOUT THE UK AND EUROPE SO IF YOU’RE LOOKING FOR A STRATEGIC OPERATIONAL PARTNER THAT WILL HELP YOU GROW, FULFIL ORDERS, AND BUILD YOUR BRAND – WE SHOULD TALK.

Eurobase Fulfilment and Reverse Logistics in Europe

YOUR PARTNER IN EUROPE

Eurobase House, Unit 312, IDA Industrial Estate, Cork Rd., Waterford, Ireland, X91 EHSN

Tel:  + 353 (0)51 379 755   Email:  info@euro-base.com

Eurobase House, Unit 312, IDA Industrial Estate, Cork Rd., Waterford, Ireland, X91 EHSN

Tel:  + 353 (0)51 379 755   

Email:  info@euro-base.com