Get ahead of the festive rush: 5 essential tips for a smooth end of year sales season
As the festive season approaches, early preparation is key. Here are our essential tips to help you get ahead and make this holiday season your most successful yet.
1. Start planning early
Once September has passed, you’ve missed the boat on getting organised. Be pro-active, and get your sales, inventory and operations plans locked down now to avoid a stressful festive season.
2. Analyse last year’s statistics
Did you struggle with stock last year? Was there room to improve on your sales targets? Take this opportunity to analyse where your business did well, and where you have room to improve.
3. Think about how you will stand out
December is a busy season everyone, including the e-commerce and retail sectors, crowded with brands vying for customer dollars. Get clear now on how your brand will stand out in the market, so that you can plan ahead for your sales strategies.
4. Don’t just rely on discounts
There are many different triggers that encourage customers to buy from you, and these are not just about cost. Your brand can implement unique strategies to appeal to customers during the festive season, including sustainable packaging and feel-good marketing.
5. Ensure you can offer reliable customer service
The festive season brings with it with many customer questions about orders, delivery times and more. A dedicated customer service number in your customer’s time zone – such as the Eurobase customer support centre in Ireland – can help ensure your customer’s questions are answered quickly and efficiently.