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Doing Business in Europe

Doing Business in Europe, E-commerce in Europe is continuing to experience double-digit growth , increasing 11% and 13% respectively in 2017 and 2018 to a whopping €603 billion euro this year.

It’s no wonder that today’s most successful retailers have seized the online retail opportunity to overcome the challenges of bricks and mortar costs and long ROI’s as a crucial platform for growth. Retailers everywhere are diving into online retail as consumers across the globe in both developed and developing markets go online to buy products.

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However some executives think about overseas markets in vague regional terms (e.g. “We’d like to double our growth in Europe” ‘’ We’re expanding into the Middle East’’), but this oversimplification can be problematic. Ask people what they mean by “Europe” and you’ll get widely varying answers—Western Europe, the EU, the euro zone, and so on. Customers throughout Europe identify at the national level, and marketers need to remember that every country has its own local laws, cultural norms, forms of currency and payment, and unique business practices.

It’s essential to break up geographic “markets” into individual countries and to conduct adequate local market research. Research into local markets has to be aimed at understanding the market size, the challenges customers face, the solutions they currently have, and where your product can fit in. Many companies fail to think about these basics of product positioning at Country level and overlook things like strong local competitors.

Many companies (especially US firms) believe they can enter new markets by following the same path  that brought them domestic success. While brand consistency is important, different markets favour different sales and marketing approaches. For example, the sending of cards, other than birthday cards, isn’t as common in France as in some other countries. It isn’t, for example, usual to send someone a card following a bereavement or after passing a driving test. Instead of Christmas cards, the French send New Year cards, but only to people they don’t normally see during the year.

Many companies rely heavily on external data sources to guide this decision-making. However, analyzing your own data will help you answer the latter two questions and determine whether you have a strong product-market fit. Are you seeing a surge in leads from a particular market, in spite of not investing heavily there? Do you see a shorter sales cycle or a higher win rate in some countries? Is the average purchase price higher in a given market? Third-party data sources don’t know your customer or understand your brand – only you can answer these types of questions

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Companies achieve “product-market fit” one country at a time. Yet all too often, companies try to launch identical products in different markets, ignoring the fact that they’re dealing with very different customers..

Not thinking through the global logistics. Marketers use software that enables them to publish content on their website, send out email communications, publish social media updates, and carry out other key marketing tasks. But the same tools don’t support every market. For example, perhaps the software you use to conduct webinars only supports five languages, while your marketing automation software allows you to market in dozens of languages. Maybe your payment solutions only work for a few countries, but yet your CRM is filled with contacts from more than 100 countries.

Marketers need to ensure that they can actually market to people in the countries they’re looking to enter, which means considering details like how to display local currency, being able to email customers in their time zone, and supporting the languages customers speak.

As business continues to become more global, companies can gain competitive advantage by focusing their marketing efforts on targeting the right international markets and adapting their products and strategies to appeal to local customers. They’d be wise to avoid these pitfalls.

Amazon is the most popular online marketplace in Europe according to the report, with 25% of all survey participants saying they made their last cross-border purchase there, followed by Alibaba’s Ali Express (14%) eBay and Wish (8% each). Ali Express, the marketplace of choice in eastern Europe, was most popular in Russia (69%) and the Netherlands (35%).

In total, 38% of shoppers opting for ecommerce in Europe ordered from abroad in 2017, with half of them buying from other EU countries.

 

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Feel free to call us on + 353 (0)51 379 755 if you'd like to ask us about our services.

We are specialists in luxury, fair trade, ethical and premium value products.  Our customised services are designed to reduce costs, increase productivity and improve your customers experience . Our team brings your brand to life.

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Global Fulfilment services

Eurobase is an e-fulfilment service business that enables ecommerce companies to deliver fast, cost effective and personalised order fulfilment to customers in Europe, while ensuring EU tax, VAT and regulatory compliance.

Our e-fulfilment service enables your e-commerce business to reduce  logistics costs and delivery lead times through batch warehousing and distribution to your sales channel partners and customers. We integrate with your order processing systems, manage your European stock levels and provide localised customer support to deliver a seamless service to your customers.

eurobase ecommerce fulfillment in europe favicon

Global Fulfilment services

Eurobase is an e-fulfilment service business that enables ecommerce companies to deliver fast, cost effective and personalised order fulfilment to customers in Europe, while ensuring EU tax, VAT and regulatory compliance.

Our e-fulfilment service enables your e-commerce business to reduce  logistics costs and delivery lead times through batch warehousing and distribution to your sales channel partners and customers. We integrate with your order processing systems, manage your European stock levels and provide localised customer support to deliver a seamless service to your customers.

Your STRATEGIC SUPPLY CHAIN, ORDER FULFILMENT PARTNER

Your STRATEGIC SUPPLY CHAIN, ORDER FULFILMENT PARTNER

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We should talk!

WE SHIP THOUSANDS OF ORDERS PER WEEK TO CONSUMERS AND BUSINESSES THROUGHOUT THE UK AND EUROPE SO IF YOU’RE LOOKING FOR A STRATEGIC OPERATIONAL PARTNER THAT WILL HELP YOU GROW, FULFIL ORDERS, AND BUILD YOUR BRAND – WE SHOULD TALK.

eurobase ecommerce fulfillment in europe favicon

We should talk!

WE SHIP THOUSANDS OF ORDERS PER WEEK TO CONSUMERS AND BUSINESSES THROUGHOUT THE UK AND EUROPE SO IF YOU’RE LOOKING FOR A STRATEGIC OPERATIONAL PARTNER THAT WILL HELP YOU GROW, FULFIL ORDERS, AND BUILD YOUR BRAND – WE SHOULD TALK.

Eurobase Fulfilment and Reverse Logistics in Europe

YOUR PARTNER IN EUROPE

Eurobase House, Unit 312, IDA Industrial Estate, Cork Rd., Waterford, Ireland, X91 EHSN

Tel:  + 353 (0)51 379 755   Email:  info@euro-base.com

Eurobase House, Unit 312, IDA Industrial Estate, Cork Rd., Waterford, Ireland, X91 EHSN

Tel:  + 353 (0)51 379 755   

Email:  info@euro-base.com