Success stories
Micro Scooters
Challenge
Micro Scooters, known for their innovative, well-designed, and sustainable children’s scooters, had built a loyal customer base in Ireland. As the company expanded across the UK and beyond, it became clear that maintaining the high level of service their Irish customers had come to expect would be at risk after Brexit. With the onset of new customs regulations, increased costs, and delays, the company faced significant challenges in fulfilling e-commerce orders from their UK-based facilities to Ireland. These disruptions were starting to erode customer confidence and impact the brand’s reputation.
In mid-2021, Micro Scooters decided to take proactive steps to protect their Irish market and restore customer confidence. They recognised the need for a strategic partnership that could ensure fast, cost-effective, and seamless delivery to Ireland. To address these challenges and continue providing an exceptional customer experience, Micro Scooters turned to Eurobase, a fulfillment provider with a presence in the EU.
Solution
Micro Scooters chose to partner with Eurobase to manage their Irish operations and ensure a smooth transition post-Brexit. Eurobase’ s EU-based fulfillment service offered several key advantages:
Streamlined Operations: By storing their products within the EU, Micro Scooters could bypass UK-EU customs delays, paperwork, and tariffs. This streamlined the order fulfillment process, ensuring that Irish customers received their orders quickly and cost-effectively.
Environmental Alignment: Sustainability is at the core of Micro Scooters’ brand, and Eurobase’ s environmentally friendly practices were a perfect fit. Eurobase uses sustainable recyclable packaging, offers Green last mile delivery services —ensuring that the environmental impact of deliveries was kept to a minimum, in line with Micro Scooters’ commitment to the planet and their BCorp certification.
Personalisation & Gift Services: Micro Scooters offers a range of customisation options for their scooters, including personalised colours, designs, and gift-wrapping. Eurobase seamlessly integrated these services into their fulfillment process, ensuring that each order was fulfilled to the highest standards, maintaining the brand’s reputation for quality and attention to detail.
Scalability & Technology: Eurobase’s systems integrated smoothly with Micro Scooters’ existing technology. This integration allowed for real-time order tracking, efficient inventory management, and the flexibility to scale operations during peak demand periods—such as holidays or special promotions—without compromising on service quality.
Result
The partnership between Micro Scooters and Eurobase has been highly successful. By moving fulfillment to Eurobase’ s Ireland based facility , Micro Scooters was able to achieve several key outcomes:
Faster Delivery Times: Irish customers no longer faced delays or unexpected costs associated with Brexit. With Eurobase handling fulfillment from within the EU, orders arrived on time, preserving customer satisfaction and trust.
Reinforced Brand Values: Eurobase’ s environmentally conscious practices aligned perfectly with Micro Scooters’ brand ethos, reinforcing their image as a sustainable and responsible company.
Seamless Personalisation: Customers in Ireland continued to enjoy the personalised service they had come to expect, from customised scooters to beautifully wrapped gifts, delivered with care and attention to detail.
Operational Efficiency: With Eurobase’ s scalable infrastructure, Micro Scooters could efficiently manage fluctuating demand without disruptions, keeping delivery times consistent and operational costs in check.
By partnering with Eurobase, Micro Scooters successfully navigated the post-Brexit landscape and ensured continued satisfaction for their Irish customers. This collaboration bot only addressed immediate logistical challenges but also strengthened the brand’s reputation for innovation, sustainability, and exceptional customer service. Micro Scooters now has a more resilient, efficient, and environmentally responsible fulfilment strategy in place, allowing them to focus on what they do best: providing high-quality scooters that bring joy to children and peace of mind to parents.
This case study demonstrates the power of strategic partnerships in overcoming complex challenges while staying true to a brand’s core values. Through it’s partnership with Eurobase, Micro Scooters has not only maintained but enhanced its commitment to customer satisfaction in the Irish market.
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