Although the end of year sales season rolls seems to roll around more quickly every year, we’re once again amazed at how fast everything has ramped up. Not-to-be-missed sales offers are everywhere, couriers globally are almost at capacity, and the ecommerce fulfilment industry is working hard to keep up with the demand of discount-seeking shoppers.
While it’s a great time of year to boost your brand’s potential revenue, the holiday sales rush also provides an opportunity to leave a lasting impression on your customer.
They might be buying your products for the first time, so it’s important to make a good first impression – ensuring they have a memorable experience with your brand and potentially turn into loyal repeat customers.
For a moment, let’s put ourselves into your customer’s shoes.
Wouldn’t you like to:
- Have transparency on expected shipping timelines to ensure your purchases arrive in time and receive regular automated updates on their order?
- Read a seamless and transparent returns policy that clearly communicates the process and refund timeline?
- Navigate a user-friendly website that allows them to easily input their correct delivery address, avoiding delivery delays?
- Receive a small gesture, such as a personalised card or thank you note with your order?
- Be delighted by unexpected extra value, such as a discount voucher or small gift such as a sachet of hand cream or a bar of chocolate?
These small but thoughtful touches can transform a simple transaction into a memorable shopping experience. The efforts you invest now can pay dividends long into the future.
Get in touch with our experienced team to discover how we can help you build trust and goodwill with your customers over these critical next few weeks.